Autores: Mariano Navarro Arroyo y José Luis Ortíz Garza
ABSTRACT: This article examines the history of survey and communication research in Latin America. Aiming to contribute to a more robust transnational history of communication research in the American continent we examine the works of Nelson Rockefeller’s OIAA (Office of Inter-American Affairs) and Hadley Cantril in several Latin American countries. We argue that, despite the importance of these early studies, they are not considered in the official history of communication because they failed to leave institutional traces in Latin America and also due to the fact that transnational archival work has only seldom been considered an important source in Latin American history of communication.
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