Autores: José Manuel Magaña Rufino
Apart from making the difference between competitor’s products and services, trademarks provide prestige. In this way, the legal institutions of Well-Known and Famous Brands emerge. These brands require a higher legal protection than the re-quired for common brands. However, there is great confusion at the international level with respect to the wording and legal protection of these kind of brands. This paper is intended to provide elements to clarify concepts related to this legal institutions, based on the applicable provisions within the Andean Community of Nations (ACN), as well as to analyze the legal protection hereof, and possible recommendations ad-dressed to improve such legal protection. © 2020, Universidad Nacional Autonoma de Mexico. All rights reserved.
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